PORTLAND, Oregon-Nike Inc. is blown up the signature is for replacing "just do it" slogan on some T-shirts with the phrase "Dope", "Get High" and "ride pipe."

The shoe and sports apparel company said that the terms are part of the lingo of skaters, snowboarders and participants in other extreme sports, which is used with the merchandise target. But critics say that the slogans support drug use.

Boston's mayor has asked, Nike, an indication to remove the shirts. And an antidrug group of Oregon condemned it in a letter to 1,500 human-to let including pushing some in the White House Office of national drug control policy - they know that they disapprove of the slogans Nike.

"It had past been snappy,", said Tom Parker, spokesman for the Oregon partnership. "It is the language of the skateboarder and surfer safe, but it is also the language of the addict."

Boston's Mayor Thomas M. Menino letter this week one at the general manager of a Niketown store in a popular shopping district in Boston after he saw save the shirts in the window. He asked that they are taken, said the company failed drug abuse seriously.

Menino "Their Windows Pun are displaying T-shirts with drugs and profanity out of keeping with the character of Boston's back Bay, our city and our search our young people... not to mention common sense," said in the letter.

Campaign was on 1 June in connection with the introduction of an action sport the Nike shirts available. The "Dope" shirt shows the picture of a pill bottle with surfboards upended and skateboards pouring out of. Not all shirts have controversial terms. Other shirts are the phrases "F Gravity" and "Get Wet".

Nike, based in Beaverton, Oregon/United States, .recently has increased the marketing environment extreme sports and said the new sport shirts-promote not illegal drug use.

"Sport is an antidote to drugs," said Nike spokeswoman Erin Dobson in a statement. "There is no better adrenaline rush as catch a wave or a trick landing." "The language is the same one that skaters, BMX' he and surfers all over the world use every day."

Skateboarder say there are references to pot smokers extreme sports together. "It is a part of the culture," said Mike Hirsch, 45, a skateboarder since the 1970's years and owner of the vessel SoCal skate in California.

Hirsh not sell Nike products at his shop, but said he does not, believe the shirts because of the terms should be considered. "I am not a fan of, but it is part of the road culture and always have been," he said.

New York Paul ROURA, 25, a skateboarding trick called the "cheesy" shirts for 15 years. "It's not the best image to out there for skateboarders are set," he said.

Travis Tygart, CEO of the US anti-doping agency is true. "Apparently, Nike not advise a former sponsored athletes like Marion Jones, first-hand the destruction see comes from the selection by using of dangerous drugs in sport, cheating," Tygart said on the track star had removed their Olympic medals after they admitted to using steroids.

"Athletes had ruined her life through the use of performance enhancing drugs, and it is completely irresponsible that Nike is now actively promote it for profit," he said.

Nike has long pushed the envelope with its products and marketing efforts. The company had an "air staff" line shoes, which in London in 2008 after a spate of knife deaths around this time was considered. The company had a number of display for the Hyperdunk shoes, which contain images and slogans that some critics considered anti-gay. Nike supports the campaign at first, but later moved that display.

David Carter Professor of sports business executive Director of the University of southern Californias sports business Institute, said that cross the shirts in the current campaign.

"I understand their nervousness and where they have been attempt, the attention in a dramatic way, all these years," David Carter said Professor for sports business executive Director of the University of southern Californias sports business Institute. But "It is in poor taste given, what the company really is when it comes to pure sport."

However, Carter and other marketing experts said laugh Nike at the Bank could be. The controversy could generate more attention and spur sales of the shirts, they say.

"I don't think that it is necessarily a bad thing," said Paul Swanguard, Managing Director of the University of Oregon Warsaw sports marketing Center. "It is not an overt attempt to offend, but it is a blatant attempt to connect, which is what Nike has always done."

View the original article here