Developers want to buy games new, because they buy a penny from people games get used. That is the whole point of the limited editions, pre-order bonuses, and for those who bought used games, online codes and DLC. Not only this changed marketing strategy games, but it has changed also single-player games, says that Silicon Knights Denis game head:

What is really happening, is that people start to say 'why multiplayer pushes each direction?' Because the used game sales that so much, they violate the single-player experience in because the economics are forced not because people, the single-player games do say, want to ' we really multiplayer.' There is only one thing survive. That's why I think cloud computing and all these things are really good to do for the industry. It will take some time, but I think it's a way.

I think, it is a statistic that I saw most of the boutique retailers that make more money and more sales from the used games as they from the new games. These companies are posting record profits and the publishers and developers set out to people. This is a very, very, very big problem in our industry.

In other words, the introduction of multiplayer attempt to convert gamers is that their games often in those that their games to keep and therefore not pushed to flip to participate in the used market at all. But how can this be possibly? Apart from the Halo, gears of warand Call of Duty - I would describe that as multiplayer games that have single-player campaigns - is there not a single player game with an additional multiplayer mode, which is so good that it changes their gamer trading habits instances.

No, not even assassin creed: brotherhood's multiplayer is as good. And we don't even talk about Bioshock 2's. Even a (fairly) pure multiplayer game like brink before players finally trade it when they're done.

So maybe it is true, that in the not too distant future, cloud computing, or the transaction system of steam takes over the industry. likely if the price for, say, 10 terabyte hard drive is affordable. Maybe is time purchasing physical copies as to stop people from playing in the retail trade in my life to end. Maybe I will stop then asked if I would like a subscription to game informer.

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