NORTON, Massachusetts-at the moment you forget the people, for the PGA Tour, players, or the big networks with an eye or Peacock logo.

Sure, if the tour Thursday are with CBS and NBC Sports Group been announced that rights-fee deals extended another decade by 2021, many people had reason to smile. Players, whose wealth sponsors, are safe for many years, know who to reach advertising will remain largely unchanged the network for another decade.

Still, the dollar sign for splash, are the secondary.

It is a spectacular cliché, but that doesn't mean that it is not appropriate. The biggest winners in the tour of new TV deal are irrefutable, fans of the game of golf.

From season when the new technology roll-out will begin with small steps, said PGA Tour Commissioner Tim Finchem fans in the location, the tour product through more than ever before, such as streaming coverage on their cell phones, computers and tablets of Web pages on CBS, NBC and the tour.

Bring it.

Hey, we are your options of screws to even more frequently in your specific workplace network and online about advanced. The temptation will be steeper than ever as of next year, especially for the true junkies.

The military regime of digital-rights issue was re-upping, a large carrot as far as the networks, and it is less whether tour purses continue to rise (Yes, slightly) lovers who could care about the real nugget here for the game, the tour could an increase in the fees command (it did) or which network will broadcast Florida swing (NBC, as usual).

Finchem identifies the State of the art, multi-platform business "a robust array" media spectra, that will leave their golf itch to scratch fans with a dizzying selection of portals. Simply put, if the nuances are ironed out, the product will be tour available anywhere and everywhere.

Technology is changing at breakneck speed, and finally, so is tour policy. Until a few months ago, the tour is forbidden to bring mobile phones into events fans. For an outfit that these units fought for more than ten years, this is a great reversal of philosophy.

Finchem said, that research results suggest that up to 2015 about 88 million people portable tablets have become, so that they can view streaming video. Projections call for online portals between 3 and 10 percent of the tour Viewer to generate in the next few years. For the two networks, branch of large dinero means that reach a wider and financially well-to-do target group.

Streaming live coverage of the network are RSS feeds on the ESPN.com and NBC Sports or Golf Channel websites, as well as the tour website, communication, said chief Ty Votaw available.

Also has outlets such as coverage in other sports on cable TV that require a subscription was the new CBS/NBC, ensure agreement that people the game effectively for free with an antenna can watch at home. The breakdown of events, the future, with CBS Radio around 20 events per year and about NBC 10, unchanged, Finchem said.

Then new model for the sponsors, the payment of $7 million and put more tournaments, its name, because it means that it achieved more eyeballs on the Internet shows. Without them there is no tournament to see, period.

"It generates more value of the shipment carrier, it will generate more value for our sponsors, there are a variety of applications, the tie in sponsorship, and it certainly causes a lot less error-prone method of programming and communication, which is our fan base available," said Finchem.

None of this is an accident. Research has already demonstrated that the golf show demographic has more buying power than anyone else in the sport. Finchem said that 165 million have seen fans golf at some point this year.

"The fan base has an enormous purchasing power, and if you it against any other sports fan, call base, NFL, MLB, NASCAR, measure it, we place no 1 on the appetite for digital applications, the interest in digital applications and the historical opportunity for digital applications, such as numbers, when you stand on the cable TV available level now" he said.

Take, that football.

Reviews, generally expected, that in view of the countless problems fading focus on Tiger Woods, tank stabilized and actually increased in some way, probably, if fans are familiar with the new tour cast characters. Weekend network spectators at PGA Tour events is by 13 percent compared to the previous year, said Votaw.

But again, thats all $ and sense of the bean counters and IRS, to sort by. For fans, the party table table got enhanced only by several more meters, and some other variants.

Finchem mentioned a book that was written five years ago, which had been in detail the changing landscape in media and rightly pointed out, that Twitter, iPads and many other fan friendly technological progress since it was published. The networks and the tour want the fertile field crops and the benefits.

"The thing about digital is that it is easy to count," Finchem said. "There is no hide." You know exactly what happened, so that those who can share with the provider. As this [offer] is structured, none coming to fruition is really on the head. "It is on the head for the sponsors, it is on the head for the nets, and finally, it is for us on the head."

Forget the business benefits. It is the best advantage of all for people outside the ropes.

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